Brand strategy and identity for growing Australian businesses.
We help growing businesses work out what they stand for, then turn it into a name, logo, visual identity and tone of voice that people remember. Senior strategists and designers from our Sydney studio, working with clients across Australia.
A Visionary Brand for Growth and Change
We partnered with Psychonomi to craft a distinctive and forward-thinking brand identity that embodies their mission to foster growth and connection in behavioural change and innovation. This full-scale brand rollout included a sleek logomark, an adaptable design system,...
View case study →ValueFlow Rebrand and Website Redevelopment
ValueFlow, an Elite ServiceNow Partner in Sydney, engaged Avaray Creative to modernise their brand and website to reflect their expertise and support their APAC growth strategy. We refreshed their visual identity with a professional and innovative design, including...
View case study →Merlon Capital Rebrand and Website
Merlon Capital, a Sydney specialist investment manager, engaged Avaray Creative to sharpen its brand and bring it to market with confidence. Known for a long-term, research-driven approach, Merlon had brought distribution in-house and needed to resonate with financial...
View case study →Pet Circle Insurance
The new brand identity for Pet Circle Insurance combines warmth and professionalism, appealing directly to pet owners. A teal and coral colour palette establishes a friendly yet trustworthy tone, while the logo—a paw print and heartbeat icon on...
View case study →Precision in Simplicity
Synthetic Ventures’ visual identity is anchored in a bold and modern logomark that reflects its forward-thinking ethos. The type-based logo utilises clean, sans-serif typography that communicates professionalism and clarity while exuding confidence. By employing a geometric font with...
View case study →A Brand Rooted in Australiana, Aligned with Core Values
Blackwattle is a new generation, highly aligned, Australian investment manager investing in quality businesses and people. The Blackwattle brand was crafted to reflect the essence of Australiana while embodying the core values of Alignment, Quality and Trust. Drawing...
View case study →A Refined Approach to Property Development Branding
Broadacre was on a mission to redefine what it means to build a home. They envisioned spaces that were more than functional places where thoughtful design and architectural excellence came together to enhance the rhythm of daily life....
View case study →Shifting the industry to source sustainable products & consume more consciously.
Anchor Earth is on a mission to learn everything there is to know about sustainability in the hospitality industry - so that they can make educated decisions, share their knowledge, inspire change and source Earth-conscious solutions for sustainable...
View case study →Medicinal Cannabis Skin Care Product
420SKIN was the result of a collaborative effort between a medicinal cannabis company and Innovation Biocare, specialists in creating advanced personal care formulations and eco-conscious packaging. Avaray Creative developed the branding and packaging design, crafting a visual identity...
View case study →A data intelligence platform to track the health of assets & sites
Asseti is the product of decades-long experience in facility, resource and infrastructure management, powered by emerging technology and fused with a shared conviction in the importance of creating a more robust asset network for a better tomorrow. Through...
View case study →A Bold Vision for a Dynamic Brand Identity
New Vision Global’s brand identity was crafted to embody sophistication, innovation, and trust - values that lie at the core of their property investment expertise. The logo design, with its clean, modern typeface and the arch symbol, represents...
View case study →Unified Workforce Solutions with a Bold Brand Identity
UPPLFT is a cutting-edge platform designed to simplify how businesses hire, manage, and pay their workforce at scale. Tasked with creating a brand identity that reflected its blend of traditional recruitment expertise and modern technology, Avaray Creative crafted...
View case study →Launching a Revolutionary Brand
Working closely with Dr Lisa and her team, we played a pivotal role in shaping the launch of DOG by Dr Lisa, a brand dedicated to high-quality, ethical dog care. From the outset, the brand exuded simplicity, sophistication,...
View case study →A Timeless Brand for Schofield Gardens
Schofield Gardens, a multistage residential development for ALAND, required a new brand identity that reflected sophistication, growth, and community. The logomark, a stylised monogram of "S" and "G" within a leaf-inspired silhouette, embodies both the development's commitment to...
View case study →Enabling employees to access their pay on-demand
CashD is a a new B2B technology solution that enables employees to get paid on any day at any time. It puts your payroll on your control. For employees and contractors who want to be paid earlier in...
View case study →Elegance and Precision
The Arata logomark embodies simplicity and sophistication, reflecting the brand’s ethos of innovation and progress in dentistry. The wordmark, designed in a modern sans-serif typeface, is clean and approachable, ensuring versatility across digital and physical applications. The typography...
View case study →An Australian-owned property developer
ALAND Developments is one of Sydney’s largest and leading private groups working within development, construction, finance and property management. Through their experienced team of in-house architects, designers and project managers, they draw on their extensive knowledge, financial strengths...
View case study →Elevating G&M Cosmetics' Digital Presence
We transformed G&M Cosmetics’ online footprint with a modern, user-centric website that celebrates their commitment to natural Australian ingredients and skincare heritage. The design reflects the brand’s sophistication and sustainability ethos, featuring carefully curated product imagery that brings...
View case study →Marketing for Johnson Property Group’s Trinity Point development
We partnered closely with Johnson Property Group's (JPG) marketing team to create a sophisticated suite of digital and print assets for their multi-stage Trinity Point development in Lake Macquarie. Our collaboration culminated in the seamless rollout of creative...
View case study →Supporting Dentists to Reach Their Full Growth Potential
The Associate Dentists Academy is a joint initiative between Prime Practice & Dr Jamie Wertman that helps associate dentists transition into practice life and thrive. Working closely with all key stockholders, we shaped produced a balanced brand identity...
View case study →How we help.
Brand Strategy
Logo Development
Art Direction
Tone of voice
Brand Positioning
Visual Identity Systems
Concept Design
Naming
Brand GuidelinesBrands we’ve built.
What clients say.
Branding in action.
All work →
A Visionary Brand for Growth and Change
ValueFlow Rebrand and Website Redevelopment
Merlon Capital Rebrand and Website
Precision in Simplicity
A Brand Rooted in Australiana, Aligned with Core Values
A Refined Approach to Property Development Branding
Shifting the industry to source sustainable products & consume more consciously.
Medicinal Cannabis Skin Care Product
A data intelligence platform to track the health of assets & sites
A Bold Vision for a Dynamic Brand Identity
Unified Workforce Solutions with a Bold Brand Identity
Launching a Revolutionary Brand
A Timeless Brand for Schofield Gardens
Enabling employees to access their pay on-demand
Elegance and Precision
An Australian-owned property developer
Elevating G&M Cosmetics' Digital Presence
Marketing for Johnson Property Group’s Trinity Point development
Supporting Dentists to Reach Their Full Growth Potential
Common questions.
What do I get at the end of a branding project?
A brand strategy, logo suite, colours, typefaces, tone of voice and a set of brand guidelines your team and suppliers can use.
Can you help name a new business or product?
Yes. Naming is part of our branding work. We develop and test name options with you, then build the identity around the one you choose.
Do I need a rebrand or just a refresh?
If people already know and like you but the look feels dated, a refresh is often enough. If your offer, audience or market has changed, start with strategy. We will tell you which on the first call.
Do you work with businesses outside Sydney?
Yes. We are based in Bondi Junction and work with clients across Australia and overseas, mostly by video call.