Supporting Dentists to Reach Their Full Growth Potential
The Associate Dentists Academy is a joint initiative between Prime Practice & Dr Jamie Wertman that helps associate dentists transition into practice life and thrive. Working closely with all key stockholders, we shaped produced a balanced brand identity that aligned with their progressive positioning and unique audience.
The logo for Associate Dentists Academy is clean, minimalist, and professional, reflecting the brand’s commitment to expertise and modern education in dentistry. The serif typography conveys sophistication and trust, qualities essential in a field as meticulous as dentistry. The subtle use of a red dot at the end of the wordmark introduces a unique and memorable element, symbolising precision and attention to detail. Against the dark background, the white text stands out, highlighting clarity and approachability while maintaining an air of professionalism. This design effectively communicates the Academy’s focus on delivering high-quality, specialised training and education for dental associates. It positions the brand as both authoritative and approachable in its field.
Avaray Creative was a pleasure to work with - highly professional, experienced, and creative. I truly appreciated how they went above and beyond to produce and deliver our video content within a tight turnaround. Throughout the project, they were always responsive and readily available to discuss or assist. The content they produced remains a valuable asset integral to our marketing campaigns and website.
