Get in touch
darren@avaraycreative.com
Suite 4, 350 Oxford St
Bondi Junction NSW 2022
Why Avaray

Marketers first. Creatives second.

…and genuinely easy to work with.
Pet Circle
HotDoc
Eftsure
Koh
DOG by Dr Lisa
Stake
Tourism Australia
Merlon Capital
Asseti
Getac
Nuix
UPPLFT
American Express
ValueFlow
Achieve Australia
ALAND Group
AzuPay
Asuria
WorldFirst
Evnex
Sekisui House
Credabl
Quest Finance
Casella
OTF
Commonwealth Bank
Telstra
Gro Clinics

Strategy first, always.

We put customers, category and commercial objectives first. Then we make it beautiful.

Humble, with heart

No egos. We listen, care and work alongside you to make a positive difference.

Hustle, with humility.

Hands-on, agile and ready to roll up our sleeves. We get things moving and get things done.

Our difference

Not your typical agency.

Typical agency

  • Pitch team, then juniors
  • Strategy after the logo
  • Separate agencies
  • Likes and impressions
  • Jargon and account layers

Avaray

  • Senior people from day one
  • Strategy before design
  • One team, one plan
  • Revenue, leads, brand strength
  • Plain English, one contact
How we think about brand

How we think about brand.

From the inside out. We understand the business first, then shape how it looks, sounds and shows up.

1
UnderstandPurpose, position, promise and the customer. Strategy first.
2
ExpressVoice, narrative and identity that people recognise.
3
ActivateWebsites, ads, content and sales tools that grow the business.
PositionPromisePillarsPersonalityPurposeBRAND FOUNDATIONICP/PersonasMessagingNarrativeStyle GuideVisual IdentityNamingTaglineBrand Voice GuidelinesBrand Experience GuidelinesBrand Visual GuidelinesBRAND EXPRESSIONSales FunnelsContent MarketingAdsTrafficCollateralSales DecksEvent GraphicsSocial MediaWebsitesBRAND ACTIVATION
Our brand wheel: from purpose, out to activation. Hover a ring.
Kind words

What clients say.

Pet Circle
“Darren and his team are the perfect partners to work with. Darren strikes the perfect balance by adjusting his approach to fit client needs, but also challenging the thinking throughout to ensure a great outcome that truly exceeded expectations. Will be a client for life.”
Jeremy O’Young
VP Growth, Pet Circle
Jeremy O’Young
Blackwattle Investment Partners
“Avaray has exceeded every expectation as our branding agency. They fuelled the biggest leap forward our brand has made since we’ve been established. Our investors and clients are ecstatic about the brand.”
Michael Skinner
Founder, Blackwattle Investment Partners
Michael Skinner
WorldFirst
“He listens, understands, and does what is right by the design. I’d highly recommend working with Avaray Creative for the one reason that I’ve never pushed a asset live without being in love with it!”
Nidhi Kataria
Head of Commercial Strategy, WorldFirst
Nidhi Kataria
Psychonomi
“Darren took the time to understand my goals and brought the brand to life with a unique identity and a polished, user-friendly website. I couldn’t be happier with the results.”
Daniela Marconi
Founder and Director, Psychonomi
Daniela Marconi
Tourism Australia
“Avaray was an absolute pleasure to work with. They understood our needs and delivered a quality product on time and budget. The final result was received extremely well by all stakeholders.”
Debbie Gordon
Legal Counsel, Tourism Australia
Debbie Gordon
Asseti
“Avaray Creative brought exceptional strategic insight to Asseti, helping us define our brand and build a strong foundation for our platform. Avaray’s expertise was instrumental in creating a product and brand we’re proud of.”
Aonghus Stevens
CEO, Asseti
Aonghus Stevens
UPPLFT
“They took our vision and turned it into a vibrant, bold, and impactful brand and website that perfectly aligns with our positioning. The process was seamless, collaborative, and exceeded all our expectations.”
Adam Caines
Founder and CPTO, UPPLFT
Adam Caines
Dog By Dr Lisa
“Darren and the team at Avaray Creative did amazing work on building our brand & product content online. The team are wonderful to work with, talented and really understand how to visualise a great story.”
Dr Lisa Chimes
Founder, Dog By Dr Lisa
Dr Lisa Chimes
Anchor Earth
“Avaray was a pleasure to work with. They offer an experienced, highly professional, and detailed service. I was impressed by the way they navigated our branding project and the thought process that went into the work.”
Joel Kahn
National Sales Manager, Anchor Earth
Joel Kahn
Quest Finance
“We are extremely happy with the result, the process was stress-free, we had a lot of fun and we were kept in the loop at every stage of the project. We got a lot of value for our money.”
Walta Kazzi
Founder, Quest Finance
Walta Kazzi
Gro Hair Growth Specialists
“The whole experience was very easy and the end result was exactly what we were hoping for plus some! We now have assets for the website, social, and ads and have already seen a drastic improvement in conversion rates.”
Jake Sobel
Director of Product & Technology, Gro
Jake Sobel
New Vision Global
“Avaray Creative elevated New Vision Global with a brand refresh that reflects the prestige of the master-planned communities we represent. Their strategic approach ensured our brand aligned perfectly with the calibre of properties we sell.”
Tim Zhang
CEO, New Vision Global
Tim Zhang
Your team

Senior people on every project. Specialists when it needs them.

DarrenDarrenFounder & Chief Momentum Maker
JamesJamesBrand Designer & Identity Obsessive
AmeliaAmeliaBrand Designer & Detail Hunter
JayJayDigital Designer & Pixel Perfectionist
SharylSharylPresentation Designer & Deck Whisperer
TracyTracyProject Manager & Deadline Wrangler
RobRobStrategist & Chief Wordsmith
CalumCalumDirector of Photography & Light Chaser
ShaunShaunVideographer & Story Hunter
MichaelMichaelVideo Editor & Story Stitcher
ChrisChrisTechnical Director & Systems Architect
MarkMarkPerformance Lead & Numbers Nerd
SergeySergey3D Artist & Animation Wizard
OlekOlekSenior Developer & Digital Wizard
AmandaAmandaSenior Marketer & Growth Hacker
FAQ

Quick answers.

Ask us anything→
Who will I actually work with?+
You work directly with senior people from the first conversation. Darren leads every engagement and is your main point of contact, and Tracy looks after the project plan and timelines. Specialists such as designers, developers, photographers and video editors join when the work needs them. There is no hand-off from a sales team to a junior team after you sign.
How much does it cost?+
Every project is quoted up front against a clear scope, so you know the cost before we start. The price depends on what is involved. A brand strategy and identity is a different size of job to a full website build or an ongoing marketing retainer. Projects are usually invoiced in milestones, typically half to begin and half on completion, before final files are handed over. Ongoing work is quoted as a monthly fee. If the scope changes, we flag it and agree it with you before any extra work begins.
How long does it take?+
It depends on the scope and how quickly feedback and content come back. As a guide, a brand identity takes around 6 to 10 weeks and a website around 6 to 12. A brand and website delivered together takes longer, although we have launched both in 10 weeks for a client. You get a timeline in the proposal, and the biggest variable is usually how fast decisions are made on your side.
Are there lock-in contracts?+
Not on projects. You agree a scope, pay in milestones, and the engagement ends when the work is delivered. Ongoing retainers run on a rolling term rather than a fixed lock-in, so either side can end them with notice. The notice period and any other terms are set out in your agreement before you sign.
Who owns the work?+
You do. Once the final payment is made, ownership of the finished work transfers to you, including the final files and brand guidelines. Final assets are released at that point. Some items, such as licensed fonts, stock imagery or software, have their own licences. We will tell you what those are and who holds them.
What do you need from me?+
Three things. Access to the people who know the business best, access to customer insight and data where it exists (sales, analytics, past campaigns), and timely feedback. Feedback speed is usually the biggest factor in how long a project takes. We structure review rounds so you are responding to clear options, and we run the process so you do not need to arrive with a finished brief.
Can you guarantee results?+
No agency can honestly guarantee outcomes, because results depend on the market, the product, pricing, budget and how the work is used. What we do commit to is a clear plan, agreed success measures and transparent reporting. We set measures up front, such as leads, enquiries or conversion rate, and report against them so you can see what is working and what is not. Our case studies show the kind of results clients have seen.
Do you only do branding?+
No. Brand is where much of our work starts, but we also build websites, create content, run performance marketing on Meta and Google, and provide fractional marketing leadership. Working across these in one team means the strategy carries through to the website and campaigns instead of getting lost between suppliers. You can engage us for one piece, such as a website, or for the full path.

Let’s build your brand together

Reach out to us and our Director Darren will get back to you as soon as he can.

Get in touch→