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Merlon Capital
Merlon Capital Rebrand and Website
Merlon Capital, a Sydney specialist investment manager, engaged Avaray Creative to sharpen its brand and bring it to market with confidence. Known for a long-term, research-driven approach, Merlon had brought distribution in-house and needed to resonate with financial advisers and their clients. We defined its positioning, built a new visual identity and brand toolkit, and rolled it out across the pitch deck, flyers, monthly performance reports and a new website.
Strategy First, Then a System
Merlon Capital, a Sydney specialist investment manager, engaged Avaray Creative to sharpen its brand and bring it to market with confidence. Known for a long-term, research-driven approach, Merlon had brought distribution in-house and needed to resonate with financial advisers and their clients. We defined its positioning, built a new visual identity and brand toolkit, and rolled it out across the pitch deck, flyers, monthly performance reports and a new website.
Merlon Capital Partners
As a 15-year-old professional services business, rebranding was no easy feat. We were fortunate to find Avaray Creative to help guide us through the process. Ultimately, we couldn't be happier with the finished product, including our new brand, marketing collateral and modern website. I couldn't recommend Darren and the team highly enough, particularly for those looking for guidance to create or reinvigorate their brand.
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