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About Avaray

Made with heart.
Built to last.

We’re a small Sydney studio that treats your business like our own. We help growing brands tell their story and turn it into real growth, through branding, design, websites and marketing, all under one roof.

15+ years in design, strategy and marketing
100+ brands loved, launched and grown
Darren
Darren Founder & Chief Momentum Maker
How we're built

Thinkers and doers. Design is the vehicle. Marketing is the engine.

The thinkers

We start with the customer, the category and a clear position. Then we make the message simple enough to act on.

  • Brand strategy and positioning
  • Marketing strategy and campaigns
  • Fractional marketing leadership
The doers

We build what we recommend, in house and with a trusted bench, so nothing gets lost between the idea and the launch.

  • Brand identity and packaging
  • Websites, Webflow and Shopify
  • Content, video and performance media
Who you'll work with

Senior people on every project. Specialists when it needs them.

Darren
Darren
Founder & Chief Momentum Maker
James
James
Brand Designer & Identity Obsessive
Amelia
Amelia
Brand Designer & Detail Hunter
Jay
Jay
Digital Designer & Pixel Perfectionist
Sharyl
Sharyl
Presentation Designer & Deck Whisperer
Tracy
Tracy
Project Manager & Deadline Wrangler
Rob
Rob
Strategist & Chief Wordsmith
Calum
Calum
Director of Photography & Light Chaser
Shaun
Shaun
Videographer & Story Hunter
Michael
Michael
Video Editor & Story Stitcher
Chris
Chris
Technical Director & Systems Architect
Mark
Mark
Performance Lead & Numbers Nerd
Sergey
Sergey
3D Artist & Animation Wizard
Olek
Olek
Senior Developer & Digital Wizard
Amanda
Amanda
Senior Marketer & Growth Hacker
Mark
Mark
Strategist & Chief Wordsmith
Drag
In good company
Our mission

Help brands find their path, then walk it with them.

Our values
01
Outcomes first

Focus on results that move the needle. Do the hard work and set a higher standard.

02
Strategy before pixels

Start with the brand's essence, then let it drive every creative decision.

03
Listen first

Keep your mind open. Guide the conversation with consideration and humility.

04
Senior, no layers

You work directly with experienced people. Nothing gets lost in the middle.

05
Made well, built to last

Meaningful work, crafted properly, and built to keep working long after launch.

06
Simple not simplistic

Make it beautiful. Make it meaningful. And make it simple, but never simplistic.

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