Get in touch
darren@avaraycreative.com
Suite 4, 350 Oxford St
Bondi Junction NSW 2022
About Avaray

Creative minds. Strategic thinking.

We're a nimble Sydney studio of senior designers, strategists, makers and marketers who treat your business like our own.

Let’s work together→See our work →
RobRob
TracyTracy
DarrenDarren
AmandaAmanda
JamesJames
MarkMark
AmeliaAmelia
ChrisChris
JayJay
15+
years in design, strategy and marketing
100+
brands loved, launched and grown
2019
Avaray founded in Sydney
Aus-wide
clients across Australia and overseas
Our culture

How we treat the work and each other.

Outcomes first
Focus on results that move the needle. Do the hard work and set a higher standard.
Strategy before pixels
Start with the brand’s essence, then let it drive every creative decision.
Senior, no layers
You work directly with experienced people. Nothing gets lost in the middle.
Made well, built to last
Meaningful work, crafted properly, and built to keep working long after launch.
Listen first
Keep your mind open. Guide the conversation with consideration and humility.
Simple not simplistic
Make it beautiful. Make it meaningful. And make it simple, but never simplistic.
Who you’ll work with

Senior people on every project. Specialists when it needs them.

Why Avaray →
Darren
Darren
Founder & Chief Momentum Maker
James
James
Brand Designer & Identity Obsessive
Amelia
Amelia
Brand Designer & Detail Hunter
Jay
Jay
Digital Designer & Pixel Perfectionist
Sharyl
Sharyl
Presentation Designer & Deck Whisperer
Tracy
Tracy
Project Manager & Deadline Wrangler
Rob
Rob
Strategist & Chief Wordsmith
Calum
Calum
Director of Photography & Light Chaser
Shaun
Shaun
Videographer & Story Hunter
Michael
Michael
Video Editor & Story Stitcher
Chris
Chris
Technical Director & Systems Architect
Mark
Mark
Performance Lead & Numbers Nerd
Sergey
Sergey
3D Artist & Animation Wizard
Olek
Olek
Senior Developer & Digital Wizard
Amanda
Amanda
Senior Marketer & Growth Hacker
How we think about brand

How we think about brand.

From the inside out. We understand the business first, then shape how it looks, sounds and shows up.

PurposeWhy the brand existsBrand foundationPosition · Promise · Personality · PillarsBrand expressionBrand voice guidelinesBrand visual guidelinesBrand experience guidelinesICP and personas · Messaging · NarrativeTagline · Naming · Visual identityStyle guideBrand activationWebsites · Social media · Event graphicsSales decks · Collateral · Traffic · AdsContent marketing · Sales funnels
In good company

Some of the brands that trust us.

Koh
DOG
Tourism-Australia
Petcircle
Asseti
UPPLFT
Quest
Eftsure
Hotdoc
Gro
Nuix
AMEX
Azupay
ALAND
Getac
Credabl
Sekisuihouse
Blackwattle
Calven
Clearscore
InXpress
Kulzer
Redpath
In their words

What it’s like to work with us.

Pet Circle

“Darren and his team are the perfect partners to work with. Darren strikes the perfect balance by adjusting his approach to fit client needs, but also challenging the thinking throughout to ensure a great outcome that truly exceeded expectations. Will be a client for life.”

Jeremy O’Young
Vice President Growth at Pet Circle
Jeremy O’Young
Tourism Australia

“Avaray was an absolute pleasure to work with. They understood our needs and delivered a quality product on time and budget. Their team was easy to work with and the final result was received extremely well by all stakeholders.”

Debbie Gordon
Legal Council, Tourism Australia
Debbie Gordon
Dog By Dr Lisa

“Darren and the team at Avaray Creative did amazing work on building our brand and product content online. The team are wonderful to work with, talented and really understand how to visualise a great story. They guided us through the content process at every step and the results were sensational.”

Dr Lisa Chimes
Founder, Dog By Dr Lisa
Dr Lisa Chimes
Our mission

Help brands find their path, then walk it with them.

OUR 5 STEP PATHS BRAND PROCESS
Purpose
We get under the skin of your business, then define the brand story worth telling.
  • Business DNA and brand equity
  • Customers, category and competitors
  • Positioning and brand strategy
  • Brand story and purpose
Purpose
Atmosphere
We shape a clear, distinctive value proposition and the look, feel and voice the brand lives in.
  • Value proposition and messaging
  • Tone of voice
  • Mood, art direction and visual territories
  • Naming and tagline
Atmosphere
Transformation
We turn that idea into a crafted, consistent visual identity, built for your audience.
  • Logo and identity system
  • Colour, type and imagery
  • Packaging and key applications
  • Brand presentation
Transformation
Hallmark
We roll the brand out into the assets you actually need, so it is easy to own and use.
  • Brand guidelines
  • Templates and collateral
  • Website, social and campaign assets
  • Asset library and handover files
Hallmark
Springboard
We launch it, hand it over properly and keep the momentum going.
  • Launch plan and campaign
  • Team handover and training
  • Ongoing design and marketing support
  • Performance review
Springboard
Darren
A note from Darren
Your wins are our wins.

Thanks for stopping by. We’d love to hear what you’re working on and see if we can help. We treat every client’s business like it’s our own. Honest advice, real effort and a genuine drive to see you succeed. We do our best work with good people doing great things.


Darren

Let’s build your brand together

We’d love to connect! Send us a message, and our Director, Darren, will personally get back to you shortly.

Book a strategy call→