Blackwattle Investment Partners
A Brand Rooted in Australiana, Aligned with Core Values
Blackwattle is a new generation, highly aligned, Australian investment manager investing in quality businesses and people. The Blackwattle brand was crafted to reflect the essence of Australiana while embodying the core values of Alignment, Quality and Trust. Drawing inspiration from the native black wattle plant and the iconic Australian landscape, the visual identity celebrates the beauty and resilience of the land. From rich earthy tones like bronze and sand to vibrant accents of sky blue, the colour palette captures the essence of Australia's diverse environments, creating an emotional connection to its heritage.
A carefully aligned design system
The logo, featuring a bold circular emblem, symbolises alignment and growth, with its sunburst design evoking trust and stability. The clean, modern typography (Helvetica Neue LT Pro) adds a professional yet approachable feel, balancing sophistication with accessibility. The brand extends beyond visuals, with campaign imagery highlighting striking Australian landscapes—red rock formations, native wattle blooms, and verdant forests — reinforcing the values of quality and connection to place.
The entire brand system was carefully aligned to Blackwattle’s mission, from print to sleek digital applications. Every element speaks to their commitment to creating a better, locally grounded investment model that values transparency, authenticity, and trust. Blackwattle’s branding doesn’t just look the part — it deeply resonates with its purpose, creating a powerful, cohesive presence in the investment landscape.
Straight from Blackwattle Investment Partners.
Avaray has exceeded every expectation as our branding agency. What we asked for was a challenging task, but they made it happen. They fuelled the biggest leap forward our brand has made since we’ve been established. Our investors and clients are ecstatic about the brand, and we all feel strongly that there’s nothing but good things to come.
Let’s build your brand together
Reach out to us and our Director Darren will get back to you as soon as he can.
Get in touch→