Schofield Gardens, a multistage residential development for ALAND, required a new brand identity that reflected sophistication, growth, and community. The logomark, a stylised monogram of "S" and "G" within a leaf-inspired silhouette, embodies both the development's commitment to urban greenery and its refined architectural aesthetic. The subtle lines within the icon convey structure and connectivity, tying together the organic and built environments. Paired with a serif wordmark and a modern sans-serif secondary typeface, the brand strikes a balance between elegance and approachability.
The design system expands across all touchpoints, incorporating a nature-inspired palette of deep greens, earthy neutrals, and fresh whites to evoke tranquillity and quality. We developed an intuitive, visually engaging website that seamlessly integrates the property’s features and stages, along with marketing collateral that highlights lifestyle imagery and resident-centric messaging. The social media assets leverage the brand’s clean typography and rich visual language to communicate Schofield Gardens as a place of both modern luxury and community-driven living. This cohesive rollout ensures the brand resonates with both buyers and stakeholders while establishing a strong, lasting presence in the market.
Avaray are extremely professional and easy to work with!!! We have built a long term relationship with their team, who work as an extension to our internal marketing team. We work closely together on an ongoing basis, to produce creative & communication outcomes that both companies can be very proud of.
