Anchor Earth
Shifting the industry to source sustainable products & consume more consciously.
Anchor Earth is on a mission to learn everything there is to know about sustainability in the hospitality industry - so that they can make educated decisions, share their knowledge, inspire change and source Earth-conscious solutions for sustainable food packaging solutions. They came to us to develop an educated, innovative & caring brand that is devoted entirely to sustainable food packaging solutions and creating a shift in consumer behaviour. We all need to change our habits, we need to educate ourselves, source sustainable products and consume more consciously.
A Strategic and Visual Brand Identity
We collaborated closely with Anchor Earth’s stakeholders to craft a brand identity deeply connected to their mission of protecting the planet and inspiring a better future. The visual language reflects this purpose through a harmonious blend of handcrafted and organic design elements, evoking warmth, community, and sustainability. The logotype, designed to be bold and confident, establishes a strong foundation for the brand, while the typeface adds a handcrafted touch full of personality, ensuring an approachable and human feel.
The illustration style, with its organic and flowing forms, reinforces the brand’s connection to nature and emphasises its commitment to positive change. A carefully curated colour palette of earthy, bright, and optimistic tones brings energy and hope to the messaging, creating a vibrant and forward-thinking identity. Additionally, graphic devices such as biodegradable stickers with bold and inspiring messages further align the brand with its values of sustainability and tangible impact.
This cohesive and thoughtfully developed brand identity positions Anchor Earth as a modern, approachable, and action-driven organisation, ready to inspire collective responsibility and create a meaningful impact for the future.
Straight from Anchor Earth.
Avaray was a pleasure to work with. They offer an experienced, highly professional, and detailed service. I was impressed by the way they navigated our branding project and the thought process that went into the work. Avaray met our expectations and delivered a high-quality good value offer.
Let’s build your brand together
Reach out to us and our Director Darren will get back to you as soon as he can.
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