A data intelligence platform to track the health of assets & sites
Asseti is the product of decades-long experience in facility, resource and infrastructure management, powered by emerging technology and fused with a shared conviction in the importance of creating a more robust asset network for a better tomorrow. Through a series of facilitated brand and product workshops, Avaray worked side by side with stakeholders over several months to bring this new startup to life — crafting the brand and visual identity. Working alongside their internal team as a true partner, we designing, testing and iterated the product flow, mapping out the user experience and visual interface. We also designed and built the consumer facing website as a custom Hubspot integration and a comprehensive library of social graphic layouts for their in house team to use throughout launch.
Avaray Creative brought exceptional strategic insight to Asseti, helping us define our brand and build a strong foundation for our platform. Their deep understanding of our user personas, needs, and objectives shaped a product feature set that truly resonated. The UX groundwork they established was pivotal, delivering an intuitive, seamless interface. Their collaborative approach and attention to detail set the tone for the application, while their branding and marketing collateral elevated our presence. Avaray’s expertise was instrumental in creating a product and brand we’re proud of.
