CLIENT
PRIME PRACTIVE


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SOCIAL CUTS

The Rejected Dentist Syndrome.

Young Dr. X graduates and starts out in private practice. He is eager and keen to flex his clinical expertise and provide the best possible long-term solution for the patient. He is hard-wired to find problems and fix them. He recommends the optimal solution, but the patient politely elects to leave it for a while. Disappointed but not despondent, he moves on to the next patient. It is going well, the patient seems to be on board; they are nodding and smiling and saying all the right things. However later on, when Dr X goes to the front desk, he finds out that the patient said they would “think about it”. Down but not out, the dentist moves on to the next patient. It goes well, the patient accepts optimal treatment and books their next appointment. However, they fail to attend. Unfortunately, it is a familiar, tiring and depressingly repetitive story for many dentists when offering treatment for patients. Especially when it comes to elective and expensive treatment. Thus, begins the cycle of the Rejected Dentist Syndrome.